Office of Public Affairs
Social Media Policy
We define social media as any digital platform through which we communicate as a department or institution. Social media options include, but are not limited to, Facebook, Twitter, YouTube, Instagram and LinkedIn.
When used appropriately, social media can be an effective way to engage the public, share information and invite conversation.
It is important to make sure that best practices for using social media are followed by any account that "wears" the school's logo or name, or is otherwise associated with KUSM-W.
Social media accounts should be managed by faculty, staff or registered student organizations. Volunteers, family members or other off-campus individuals must not manage accounts that represent the school.
Registering social media
Please let Public Affairs know you have an account, as well as the name of the person you have authorized as the administrator. A Public Affairs staff person must be added to each social media account to ensure that we can maintain your account in the event your authorized staff member is unavailable to do so.
You can register your account with a quick email to email@example.com.
Public Affairs maintains central accounts for Facebook, Twitter, LinkedIn, Instagram, Flickr and YouTube. Departments and groups within KUSM-W are encouraged to submit information to be posted to the appropriate social media outlets.
Videos can be uploaded onto the central YouTube channel, managed by Public Affairs. Once your video has been uploaded, it can be shared via social media or uploaded to your website. Contact us for more information on this procedure. Similarly, photo galleries may be uploaded to Flickr and made available for sharing through desired channels.
Social media banners, logos, colors, etc. should conform to the same visual identity standards as print materials. If you need help designing your social media pages, we are happy to help you set them up.
Use of photos and copyrighted materials
It is acceptable to post links to most any published material, such as magazines, newspaper articles, journals, etc.
Professional photos, videos or other graphics not owned by the school are typically copyrighted and should not be used without being purchased or otherwise attaining the permission of the owner. This is different than posting a link to this content, which is acceptable.
Plagiarizing or using articles in full or in part in blogs or newsletters without the author's written permission is forbidden. Again, this differs from posting a link to the content.
Personal or other amateur photos are fine to use, unless they compromise patient or student privacy or might be objectionable or embarrassing for the person(s) pictured in them. Use your discretion. If in doubt, don't use it.
All legal restrictions and user terms and conditions for social media accounts must be followed. Most platforms have a process that allows users to file complaints of abuse or misuse of accounts (harassment, spam, offensive language).
Policies of KU School of Medicine-Wichita, the University of Kansas, Board of Regents and the State of Kansas must be followed in your social media communication. Pertinent policies include, but are not limited to, those addressing patient privacy, student privacy, political activity, fundraising and internet use.
Only those social media accounts that are sanctioned and administered by KUSM-W are empowered to communicate on behalf of the school. Employees who have personal social media accounts should make clear that messages posted to their accounts are individual opinions, and not those of the university.
- All social media posts reflect on the brand and reputation of KU School of Medicine-Wichita. Good content is content that enhances public perception and information, engages and/or entertains, fosters goodwill and/or bolsters the school's reputation.
- Do not post content unless it furthers the mission of KUSM-W.
- Share only information that is appropriate for the general public and suitable for all ages. Messages should never be sexually explicit, or contain racist, sexist or homophobic remarks.
- Do not post detailed policy or procedure information (e.g. admission criteria). If necessary, social media may direct users to the school's website to obtain this information.
- No political/campaign/candidate support messages should be posted.
- School-branded social media accounts should not be used to sell or promote products of any type or be used for individual financial gain.
- Social media accounts should not dispense individual medical advice/diagnosis. General references and health care tips are fine.
- Do not post photos or comments about individuals that could potentially embarrass that individual or compromise their professional standing.
- As a rule of thumb, if you or others would be uncomfortable seeing your post on the front page of the newspaper, don't post it.
- Do not post private information such as addresses, phone numbers or other contact information other than school or other business contacts.
- Social media should engage your audience. Comments are good. However, don't enter into a hostile debate or argument with your audience. Profane or inappropriate comments should be deleted as soon as possible.
- Links to credible and authoritative websites are good. Links to poorly written/researched or otherwise questionable websites will hurt the school's image and credibility.
- Express permission must be obtained from individuals whose images are identifiable.
Violations of the social media policy may lead to the removal of the social media account(s) or the removal of an individual's ability to administer social media.
Public Affairs reserves the right to edit content as necessary in order to comply with visual and brand identity standards.
Guidelines for best practices
- Use banner and profile photos that are consistent with the rest of KUSM-W's online presence.
- Post unique content at least once each week - or more frequently for Twitter and Instagram.
- Know your audience and only post content tailored to them.